PAID MEDIA FOR AGENCY PARTNERS
WORKING WITH YOUR AGENCY
For creative, PR, web and other specialist agencies that need help with media planning, campaign management or regional delivery.
Discuss a partnership
THE PHAR FOCUS TEAM
Paid-media delivery across Southeast Asia
SINCE 2014
PHAR’s digital division
TWO OPTIONS
White-label or co-delivery
SEA AND APAC
Regional delivery experience
YOUR CLIENT
Client contact agreed with you
WORKING ARRANGEMENTS
Some agencies want us to manage campaigns behind the scenes. Others bring us into client meetings to explain media choices and performance. We agree the arrangement with you before work begins.
WHITE-LABEL DELIVERY
Paid media under your brand
Your agency leads the client relationship and overall brief. PHAR Focus handles the agreed paid-media work and provides reporting for your team to share with the client.
Your team leads client communication.
We plan and manage the agreed campaigns.
CO-DELIVERY
Specialists alongside your team
We join the working team when direct paid-media input will help. Your agency continues to lead the relationship, while we explain campaign recommendations and results within the agreed scope.
PHAR joins the agreed meetings and reviews.
You retain the lead agency role.
PAID-MEDIA SUPPORT
What we can take on
Media strategy and channel planning
Google, Meta and programmatic campaigns
Coordination across markets
Measurement and performance reporting
WHEN TO BRING US IN
A client brief needs more media expertise
You may be extending a creative campaign into paid media, supporting a client in another market or adding specialist capacity to an existing account. Tell us what your team already handles and where you need support. We can then agree which work PHAR takes on and which responsibilities stay with you.
GETTING STARTED
01
Review the brief together
Start with the client’s objective, markets and current activity. Identify the paid-media work your team needs us to handle.
02
Set up the working arrangements
Agree who approves budgets and creative, who can access the accounts, and how questions reach the right person.
03
Run campaigns and review decisions
Review campaign performance at the agreed intervals. Explain recommended changes so your team can make informed decisions with the client.
CLIENT COMMUNICATION
Agree how we represent your agency
Before starting, we agree who contacts the client, how PHAR is introduced and how new requests are handled. These arrangements are specific to the engagement and documented with your team.
PRACTICAL QUESTIONS
Will clients know PHAR Focus is involved?
That depends on the arrangement you choose. We can work under your agency’s brand or take part as a named specialist. We agree our role and client contact with you before starting.
Can PHAR work beside another specialist?
Yes. We agree the scope with your team and the other specialists, including account access, approvals and who handles each part of the work.
How are fees agreed?
We discuss fees around the actual scope, markets and level of support required. The working arrangement is agreed for each engagement.
AGENCY ENQUIRIES
Share the brief, the markets involved and the support your agency is looking for.
Discuss a partnership