HOW WE WORK

Working with PHAR Focus

We agree how your campaigns will run before work begins: what PHAR is responsible for, which decisions need your approval and how performance will be reviewed. The arrangement can support your internal team or an agency partnership.

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AGREED AT THE OUTSET

A clear working brief

Scope, decision owners, reporting cadence and the dependencies that affect launch. These are agreed for your engagement.

GETTING STARTED

From the first brief to live campaigns

Agree the assignment

We discuss your objectives, markets, budget and existing arrangements. Together we define the campaign scope, measures of success and who needs to approve key decisions.

A working brief and named decision owners.

Review access and measurement

PHAR reviews the available accounts and reporting, identifies missing access or unclear conversion definitions, and agrees what needs attention before activation. Specialist implementation is scoped separately where needed.

An access and measurement checklist with responsibilities.

Prepare and check the campaign

The agreed setup is checked for budget, targeting, creative and destination links. Tracking checks help establish what the campaign can measure. Your team provides the required approvals before launch.

An approved campaign setup and a record of outstanding issues.

Run, review and adjust

PHAR monitors delivery and recommends changes using the agreed metrics. Routine optimisation follows the approved scope and limits; material changes go back to the appropriate decision owner.

Campaign decisions, reasons and follow-up actions.

WHO DOES WHAT

Decisions have named owners

The detail depends on your team and the agreed scope. We make the split of responsibilities explicit, including where another agency or technology provider is involved.

Strategy and measures

PHAR

PHAR recommends channel roles, campaign measures and a media plan.

YOUR TEAM

Your team approves the objectives, budget and definitions of success.

Campaigns and creative

PHAR

PHAR prepares and manages the campaign activity included in the scope.

YOUR TEAM

Your team supplies or coordinates approved assets and provides brand and market context.

Budget changes

PHAR

PHAR monitors pacing and recommends reallocations based on delivery and performance.

YOUR TEAM

Your team agrees change thresholds and approves material shifts.

Reporting and issues

PHAR

PHAR investigates reporting differences, explains findings and raises issues that need a decision.

YOUR TEAM

Your team provides business feedback and involves the relevant data, platform or approval owners.

WHILE CAMPAIGNS ARE RUNNING

Reports should lead to a decision

Campaign checks and performance reviews serve different purposes. We agree their frequency, participants and reporting format at the outset, with the campaign’s scale and your team’s needs in mind.

Campaign checks

Review delivery, budget pacing and available conversion signals. Investigate unexpected changes and identify what can be adjusted within the agreed permissions.

Performance reviews

Consider channel and creative performance alongside business feedback. Separate observed results from possible explanations, then agree the next test or budget decision.

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What we need from your team

Access and account ownership

The relevant account owners need to arrange permissions, billing and introductions to platform or technology providers.

Brand assets and business context

Approved creative, brand guidance and market priorities help us prepare campaigns. Agree who will handle any new creative or website work.

Measurement and approvals

We need agreed conversion definitions, available tracking documentation and named approvers for budgets and campaign changes.

We scope the launch timetable after reviewing these dependencies. Missing access, assets or measurement work can affect when a campaign is ready to run.

MORE ABOUT PHAR

The team and the work

Explore PHAR Focus services

Meet the PHAR Focus team

White-label and co-delivery for agencies

See campaign decisions from the SEEK Asia engagement

Tell us about your paid media

Answer a few questions about your current advertising and what you need help with.

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