OUR SERVICES
Paid-media services for brands and agencies
Paid-media services for brands and agencies
Paid-media services for brands and agencies
PHAR Focus plans and manages paid media, reviews campaign measurement and supports teams working across markets. We agree the scope with you, including how we work with your internal team, other agencies and technology providers.
PHAR Focus plans and manages paid media, reviews campaign measurement and supports teams working across markets. We agree the scope with you, including how we work with your internal team, other agencies and technology providers.
PHAR Focus is the digital media buying division of PHAR Partnerships, a Google Partner.
PHAR Focus is the digital media buying division of PHAR Partnerships, a Google Partner.
PHAR Focus is the digital media buying division of PHAR Partnerships, a Google Partner.
Meta-certified media buying expertise within our team
· Verify credential
Meta-certified media buying expertise within our team
· Verify credential
Meta-certified media buying expertise within our team
· Verify credential
REGIONAL CAMPAIGNS
Paid media across Southeast Asia
Paid media across Southeast Asia
Paid media across Southeast Asia
When campaigns run across several markets, channel choices, budgets and conversion definitions need regional oversight as well as local judgement. PHAR Focus brings planning and market-level campaign management together, with reporting that helps your team decide what to change.
When campaigns run across several markets, channel choices, budgets and conversion definitions need regional oversight as well as local judgement. PHAR Focus brings planning and market-level campaign management together, with reporting that helps your team decide what to change.
Measurement and reporting
Measurement and reporting
Measurement and reporting
Understand what the numbers mean before deciding where to invest. PHAR reviews conversion definitions, investigates differences between reports and monitors spend against agreed budgets. Technical work and access requirements are scoped with the relevant owners.
Understand what the numbers mean before deciding where to invest. PHAR reviews conversion definitions, investigates differences between reports and monitors spend against agreed budgets. Technical work and access requirements are scoped with the relevant owners.
Google Marketing Platform management
Google Marketing Platform management
Google Marketing Platform management
For teams using Google Marketing Platform, PHAR manages agreed campaign operations, checks setup and access, and coordinates reporting with appointed providers. Platform ownership, licensing and approval responsibilities remain explicit.
For teams using Google Marketing Platform, PHAR manages agreed campaign operations, checks setup and access, and coordinates reporting with appointed providers. Platform ownership, licensing and approval responsibilities remain explicit.
Programmatic and digital out-of-home
Programmatic and digital out-of-home
Programmatic and digital out-of-home
Plan digital placements and outdoor screens around the audience, location and timing of your campaign. PHAR can arrange and deliver the agreed activity with the relevant specialists and providers, explaining what each channel can measure.
Plan digital placements and outdoor screens around the audience, location and timing of your campaign. PHAR can arrange and deliver the agreed activity with the relevant specialists and providers, explaining what each channel can measure.
AGENCY PARTNERSHIPS
Paid-media support for your agency’s clients
Paid-media support for your agency’s clients
Paid-media support for your agency’s clients
PHAR Focus can deliver under your agency’s brand or alongside your team. We agree who handles strategy, campaign execution, reporting and client communication for each engagement.
PHAR Focus can deliver under your agency’s brand or alongside your team. We agree who handles strategy, campaign execution, reporting and client communication for each engagement.
THE WIDER PHAR TEAM
Experience beyond digital campaign buying
Experience beyond digital campaign buying
Experience beyond digital campaign buying
The wider PHAR team also works in sponsorships, brand partnerships and media planning. Where a brief needs that experience, we can involve the relevant specialists and agree their responsibilities. The Webex Australia and Allianz Singapore campaigns illustrate separate examples of wider PHAR work.
The wider PHAR team also works in sponsorships, brand partnerships and media planning. Where a brief needs that experience, we can involve the relevant specialists and agree their responsibilities. The Webex Australia and Allianz Singapore campaigns illustrate separate examples of wider PHAR work.
Agree how the work will run
Agree how the work will run
Agree how the work will run
Before activation, we establish the brief, account access, approval owners and reporting arrangements. Your team’s inputs and any specialist dependencies help determine the launch timetable.
Before activation, we establish the brief, account access, approval owners and reporting arrangements. Your team’s inputs and any specialist dependencies help determine the launch timetable.
Tell us what you need help with
Tell us what you need help with
Tell us what you need help with
Answer a few questions about your current advertising and what you need help with.
Answer a few questions about your current advertising and what you need help with.