WIDER PHAR EXPERIENCE / SINGAPORE / 2024
CAMPAIGN OVERVIEW
GLOBAL PLATFORM
Olympic sponsorship
LOCAL MEDIA
Location-led placement
LOCAL MOMENT
National Day extension
WIDER PHAR EXPERIENCE
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CAMPAIGN LOCATIONS / SINGAPORE
THE BUSINESS PROBLEM / 01
AWARENESS / CBD + HEARTLAND AUDIENCES
The brief was to build awareness of Allianz through its Olympic sponsorship, with media that reached people in central business districts and heartland areas. PHAR planned and executed the local media activity.
MEDIA PLANNING AND DELIVERY / 02
PHAR combined outdoor and radio activity with digital media. Location-based targeting and campaign timing connected the digital work to the offline placements.
OFFLINE COVERAGE
Outdoor and radio
Outdoor and radio formed the offline part of the media plan. Outdoor placements put the sponsorship in commuter and central business district settings, with coverage extending to heartland areas.
DIGITAL DELIVERY
Targeting and creative
Programmatic, video, Meta and LinkedIn activity used location-based targeting and audience segments. The digital work also included creative testing and frequency management.
CAMPAIGN MANAGEMENT
Timing and budgets
Digital campaign bursts were scheduled around the offline activity. PHAR adjusted budgets as the campaign ran.
CAMPAIGN PLACEMENTS / 03
The campaign ran at Raffles Place, Paya Lebar and Changi Airport, with placements also extending to heartland areas. That mix addressed the brief’s central business district and community coverage requirements.
DOCUMENTED CAMPAIGN PLACEMENT / SINGAPORE
LOCAL EXTENSION / SINGAPORE NATIONAL DAY
PHAR also developed and implemented a short campaign for Singapore’s National Day as part of the engagement. It gave Allianz a local celebration to build its messaging around, alongside the Olympic sponsorship activity.
CAMPAIGN DETAILS / 04
Olympic sponsorship media and a National Day extension.
PHAR’s role covered media planning and execution for the Olympic campaign, plus development and implementation of the National Day activity. The placements shown here document campaign delivery.
Source: PHAR Partnerships’ published Allianz case study. Media approach: PHAR’s campaign summary, September 2026.
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