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Case Studies

CLIENT WORK

Selected work from PHAR

Selected work from PHAR

Selected work from PHAR

Explore paid-media campaigns from PHAR Focus and wider PHAR work across Southeast Asia and Australia.

Explore paid-media campaigns from PHAR Focus and wider PHAR work across Southeast Asia and Australia.

Explore paid-media campaigns from PHAR Focus and wider PHAR work across Southeast Asia and Australia.

SINCE 2014

PHAR digital division

07

selected engagements

SEA → APAC

regional experience

6+ YEARS

and counting with long-running clients

CASE STUDIES

Campaigns and client assignments

Campaigns and client assignments

Campaigns and client assignments

From recruitment advertising to app acquisition and brand campaigns, these projects show the different briefs our teams have worked on.

From recruitment advertising to app acquisition and brand campaigns, these projects show the different briefs our teams have worked on.

ACQUISITION / SG · PH · TH

Jobstreet by SEEK

SEEK / JobStreet / JobsDB

PHAR managed four years of paid media for JobStreet in Singapore and the Philippines and JobsDB in Thailand, sharing campaign tests between markets.

220%+

growth in leads across the regional engagement

VIEW CASE STUDY →

LUXURY RETAIL / REGIONAL PAID MEDIA

The Hour Glass

The Hour Glass

PHAR rebuilt measurement and campaign structures, then managed Meta and Google activity for luxury-intent audiences across the regional retail business.

Regional

paid-media delivery

VIEW CASE STUDY →

FINTECH / APP ACQUISITION

BigPay

BigPay

Facebook and Google app campaigns in Malaysia. Reported results cover 22 January to 11 March; the source does not specify the year.

40,074

platform-attributed installs

VIEW CASE STUDY →

WIDER PHAR EXPERIENCE / AUSTRALIA

Webex by Cisco

Cisco Webex

PHAR used audience and mobility data to plan outdoor placements and paid-social timing around Australian office and home-working patterns.

2.69M

campaign impressions, 9 March to 30 April 2022

VIEW CASE STUDY →

WIDER PHAR EXPERIENCE / SINGAPORE

Allianz

Allianz Olympic Campaign

PHAR planned and delivered outdoor, radio and digital media for Allianz’s Olympic sponsorship in Singapore, alongside a National Day extension.

SINGAPORE

Olympic campaign and National Day activity

VIEW CASE STUDY →

TRAVEL AUDIENCES / AUSTRALIA

Visa

Visa travel audiences

PHAR used destination-specific audiences and creative for Visa travel advertising, including an Australia campaign in May and June 2026.

AUSTRALIA

Four destination themes in the 2026 campaign

VIEW CASE STUDY

DIGITAL OUT-OF-HOME / SINGAPORE

Kpler

Kpler at APPEC

PHAR planned digital out-of-home placements around Singapore’s business and transport locations for Kpler during APPEC Week 2026.

16 DAYS

Campaign flight around APPEC Week 2026

VIEW CASE STUDY

PAID-MEDIA QUIZ

Tell us about your paid-media plans

Tell us about your paid-media plans

Answer a few questions about your current advertising and what you need help with.

Take the paid-media quiz

Phar Focus

Managed by PHAR Partnerships, PHAR Focus is a specialised digital media buying division helping advertisers deliver performance-driven digital campaigns

Speak to our experts and book a strategy call today.

Phar Focus, Digital Agency in APAC

Google Partner badge for PHAR Partnerships

PHAR Focus is the digital media buying division of PHAR Partnerships, a Google Partner.

Meta Certified Media Buying Professional badge; verify credential (opens in a new tab)

Meta-certified media buying expertise within our team

· Verify credential

Phar Focus

Managed by PHAR Partnerships, PHAR Focus is a specialised digital media buying division helping advertisers deliver performance-driven digital campaigns

Speak to our experts and book a strategy call today.

Phar Focus, Digital Agency in APAC

Google Partner badge for PHAR Partnerships

PHAR Focus is the digital media buying division of PHAR Partnerships, a Google Partner.

Meta Certified Media Buying Professional badge; verify credential (opens in a new tab)

Meta-certified media buying expertise within our team

· Verify credential

Phar Focus

Managed by PHAR Partnerships, PHAR Focus is a specialised digital media buying division helping advertisers deliver performance-driven digital campaigns

Speak to our experts and book a strategy call today.

Phar Focus, Digital Agency in APAC

Google Partner badge for PHAR Partnerships

PHAR Focus is the digital media buying division of PHAR Partnerships, a Google Partner.

Meta Certified Media Buying Professional badge; verify credential (opens in a new tab)

Meta-certified media buying expertise within our team

· Verify credential