KPLER / DIGITAL OUT-OF-HOME
Kpler wanted to build visibility among traders, analysts and senior industry decision-makers travelling to Singapore for APPEC Week 2026. PHAR planned a 16-day digital out-of-home campaign around the event, focusing on business and transport locations near Marina Bay Sands and the central business district.
Kpler creative on a wide digital display in Singapore.
FLIGHT
16 days
Concentrated around APPEC Week 2026.
SINGAPORE
Business and transport locations
Around Marina Bay Sands and the central business district.
THE MEDIA PLAN
Kpler is a commodity and maritime data company. Its brief concerned a specialised business audience visiting Singapore for a limited period, so the campaign’s timing and locations mattered to the plan.
PHAR selected digital out-of-home environments based on likely delegate movement before, during and after APPEC. The campaign combined business-area and transport placements to give the intended audience opportunities to encounter Kpler’s advertising around the event.
The creative ran across digital formats, including the wide indoor display and outdoor screen pictured here. Placement and timing describe the campaign’s delivery; they do not establish which individuals saw an ad or how their buying decisions changed.
Outdoor placement from the Singapore campaign.
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