GOOGLE MARKETING PLATFORM
Google Marketing Platform management for your media team
Google Marketing Platform management for your media team
Google Marketing Platform management for your media team
PHAR Focus manages paid-media campaigns and platform checks across Google Marketing Platform. We work with your team and appointed providers to keep campaign setup, permissions and reporting aligned with the agreed brief.
PHAR Focus manages paid-media campaigns and platform checks across Google Marketing Platform. We work with your team and appointed providers to keep campaign setup, permissions and reporting aligned with the agreed brief.
Support for the platforms you use
Support for the platforms you use
Support for the platforms you use
The right scope depends on your media plan and existing setup. We can arrange delivery with specialists from the wider PHAR team where needed.
The right scope depends on your media plan and existing setup. We can arrange delivery with specialists from the wider PHAR team where needed.
DV360
Display & Video 360
Display & Video 360
For buying and managing media. PHAR can handle campaign setup, audience and placement settings, creative checks and budget pacing within your approved plan.
For buying and managing media. PHAR can handle campaign setup, audience and placement settings, creative checks and budget pacing within your approved plan.
CM360
Campaign Manager 360
Campaign Manager 360
For ad serving and measurement. We review campaign structure, ad assignments and conversion-reporting settings, then flag issues for the responsible team to resolve.
For ad serving and measurement. We review campaign structure, ad assignments and conversion-reporting settings, then flag issues for the responsible team to resolve.
SA360
Search Ads 360
Search Ads 360
For managing search campaigns across supported platforms. Our scope can cover campaign operations, budget reviews and reporting, with bidding changes subject to agreed permissions.
For managing search campaigns across supported platforms. Our scope can cover campaign operations, budget reviews and reporting, with bidding changes subject to agreed permissions.
BEFORE CAMPAIGN WORK BEGINS
Agree who can change what
Agree who can change what
Agree who can change what
Account access does not give every team member the same authority. We record the account structure, permissions and approval process before taking on campaign operations.
Account access does not give every team member the same authority. We record the account structure, permissions and approval process before taking on campaign operations.
PHAR’s campaign team
PHAR’s campaign team
Runs the agreed campaign work, checks setup and delivery, and records issues and recommended changes. Specialist implementation is scoped separately.
Runs the agreed campaign work, checks setup and delivery, and records issues and recommended changes. Specialist implementation is scoped separately.
Your team
Your team
Approves objectives, budgets and material changes. You provide approved creative, business definitions and authorised access, and retain responsibility for your data and privacy requirements.
Approves objectives, budgets and material changes. You provide approved creative, business definitions and authorised access, and retain responsibility for your data and privacy requirements.
Your platform or licensing provider
Your platform or licensing provider
Supplies access, billing and product support according to its contract. Account ownership and licence arrangements are confirmed separately from PHAR’s campaign-management scope.
Supplies access, billing and product support according to its contract. Account ownership and licence arrangements are confirmed separately from PHAR’s campaign-management scope.
DAY-TO-DAY OPERATIONS
Make changes with a clear reason and approval
Make changes with a clear reason and approval
Make changes with a clear reason and approval
01
01
Confirm the working brief
Confirm the working brief
Agree the accounts, conversion definitions and budget limits. Identify who approves changes and who handles technical issues.
Agree the accounts, conversion definitions and budget limits. Identify who approves changes and who handles technical issues.
02
02
Check setup and delivery
Check setup and delivery
Review campaign settings, creative readiness and spend against the plan. Flag missing permissions or measurement issues that affect delivery or interpretation.
Review campaign settings, creative readiness and spend against the plan. Flag missing permissions or measurement issues that affect delivery or interpretation.
03
03
Act and review
Act and review
Recommend the next action, obtain approval where required and check the change after implementation. Keep the reason and outcome in the reporting record.
Recommend the next action, obtain approval where required and check the change after implementation. Keep the reason and outcome in the reporting record.
RELATED EXPERIENCE
Regional campaign delivery for SEEK Asia
Regional campaign delivery for SEEK Asia
Regional campaign delivery for SEEK Asia
PHAR supported JobStreet Singapore and the Philippines, plus JobsDB Thailand, over a four-year engagement. The case study describes market-level campaign tests and an attribution-window review across the assignment.
PHAR supported JobStreet Singapore and the Philippines, plus JobsDB Thailand, over a four-year engagement. The case study describes market-level campaign tests and an attribution-window review across the assignment.
Questions about the scope
Questions about the scope
Questions about the scope
Can we keep our current platform provider?
Can we keep our current platform provider?
We can work alongside your appointed provider and internal teams. The scope sets out campaign responsibilities, access and where support requests should go.
We can work alongside your appointed provider and internal teams. The scope sets out campaign responsibilities, access and where support requests should go.
We can work alongside your appointed provider and internal teams. The scope sets out campaign responsibilities, access and where support requests should go.
Does campaign management include a licence?
Does campaign management include a licence?
Licensing and campaign management are separate arrangements. We confirm your existing access and any provider dependencies before agreeing the work.
Licensing and campaign management are separate arrangements. We confirm your existing access and any provider dependencies before agreeing the work.
Licensing and campaign management are separate arrangements. We confirm your existing access and any provider dependencies before agreeing the work.
Can you fix tracking or reporting integrations?
Can you fix tracking or reporting integrations?
We can review the issue and help define the work required. Tag implementation, website development and data engineering need an agreed scope and the appropriate technical owners. Platform reports also have attribution limits that implementation alone cannot remove.
We can review the issue and help define the work required. Tag implementation, website development and data engineering need an agreed scope and the appropriate technical owners. Platform reports also have attribution limits that implementation alone cannot remove.
We can review the issue and help define the work required. Tag implementation, website development and data engineering need an agreed scope and the appropriate technical owners. Platform reports also have attribution limits that implementation alone cannot remove.
Tell us where you need paid-media support
Tell us where you need paid-media support
Tell us where you need paid-media support
Answer a few questions about your current advertising and what you need help with.
Answer a few questions about your current advertising and what you need help with.