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SEEK Regional Growth

CASE FILE / REGIONAL ACQUISITION

SEEK ASIA / JOBSTREET / JOBSDB

Growing leads for JobStreet and JobsDB across three markets

PHAR Focus managed paid media for JobStreet in Singapore and the Philippines, and JobsDB in Thailand, during a four-year engagement with SEEK Asia.

The reported lead-growth result covers the regional engagement as a whole.

REGIONAL DELIVERY / ENGAGEMENT SCOPE

PAID-MEDIA DELIVERY ACROSS THREE MARKETS

Singapore

JobStreet

Philippines

JobStreet

Thailand

JobsDB

JOBSTREET AND JOBSDB

FOUR-YEAR ENGAGEMENT

4 YEARS

engagement duration

3 MARKETS

Singapore · Philippines · Thailand

220%+

growth in leads

APPROX. USD 300K/MO

combined monthly media spend

THE ASSIGNMENT

Different objectives for candidates and employers

Recruitment advertising served two audiences: people looking for work and employers looking to hire. Candidate registrations, job applications and employer registrations represented different actions and needed to be assessed separately.

PHAR managed the campaigns across the three markets and shared findings from local tests. The January 2026 account review documented examples already tested and extended to other markets.

CAMPAIGN DECISIONS

What the team tested and shared

Testing first-visit optimisation

In Thailand, PHAR tested optimisation towards first-visit events with the aim of increasing monthly active users. The approach was then extended to Singapore. First visits were a campaign signal, not a count of qualified leads.

TESTED IN THAILAND, EXTENDED TO SINGAPORE

Adapting employer campaigns by day

The team separated weekday and weekend employer campaigns in Thailand, varying bidding, copy and audience targeting. This approach was subsequently extended to the Philippines.

EMPLOYER ACTIVITY IN THAILAND AND THE PHILIPPINES

Making attribution easier to compare

An attribution-window change tested in Singapore was extended to Thailand and the Philippines. It addressed differences between platform and analytics reports. Those systems can still assign credit differently. Adding their reported conversions together would not give a count of unique people.

REPORTING DEFINITIONS AND COMPARABILITY

Measurement and reporting services

REGIONAL OUTCOME

220%+

GROWTH IN LEADS

More than 220% growth in leads

The regional engagement recorded more than 220% growth in leads. This is an aggregate result across the assignment, not a separate growth figure for each market.

4 YEARS

3 MARKETS

AGGREGATE REGIONAL RESULT

ILLUSTRATIVE REPORT LAYOUT

From a reported change to a campaign decision

This recreated example shows how objectives, diagnostic measures and budget checks can sit together in a review. It contains no SEEK campaign data and is not a screenshot of a client report.

Define the action being measured

Keep candidate applications separate from employer registrations. Name the source and attribution window beside each measure.

Investigate what changed

Use traffic, conversion rate and job-view activity to investigate a change in applications. Record tracking differences before drawing a conclusion.

Record the next decision

Compare spend with the agreed budget, document the proposed adjustment and identify who needs to approve it.

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