FOR AGENCIES AND MEDIA PARTNERS

Try PHAR’s paid-media team on one client brief for 30 days, with no management fee.

PHAR can manage paid media behind your agency’s brand or alongside your team. We agree the scope, responsibilities and client communication before the campaign goes live.

Apply for a free month

PHAR’s management fee is waived. The advertiser funds advertising, applicable platform charges and approved external costs, as agreed for the engagement. Separate technical implementation is quoted and agreed before work begins.

The PHAR Focus team gathered around a restaurant table.

30 days

No PHAR management fee

Ordinary campaign preparation is free. The 30 consecutive days begin on the agreed live campaign-management date. There is no automatic renewal or commitment to paid services.

PAID-MEDIA EXPERIENCE SINCE 2014

PHAR Focus is the digital media buying division of PHAR Partnerships. Our digital division has operated since 2014.

Selected historical campaigns showing PHAR’s paid-media experience.

Paid-media support for the client brief you want to take on.

You may need specialist capacity for an existing client or paid-media delivery for a new brief. The trial covers one named client engagement, with the work and responsibilities agreed before launch.

Your client brief calls for paid-media support.

Tell us which parts of the brief need support. We can agree responsibility for planning, campaign preparation, trafficking, optimisation and reporting within the trial scope.

You need a clear arrangement for working with the client.

Agree whether PHAR works behind your brand or alongside your team, who handles approvals and how campaign decisions reach the client. Those arrangements are specific to the engagement.

What PHAR can manage for your client.

The month covers full paid-media management within the agreed scope for one named client. We specify the platforms, markets, objectives and each team’s responsibilities before starting.

Strategy and campaign plan

Agree the client’s objective, audience, channel approach, budget and the measures used to assess progress.

Campaign preparation

Prepare the campaign structure and requirements for approved creative and destination pages. Ordinary campaign preparation is free.

Trafficking and checks

Set up the agreed campaigns, load approved assets and check the campaign settings before going live.

Optimisation

Review delivery and make campaign, bid and budget decisions within the agreed spending limits and approval arrangements.

Reporting and review

Explain what ran, what the available data shows and which decisions follow. At the end of the month, review the work and discuss the next step.

Separate technical implementation, such as conversion-tag infrastructure, may be chargeable. We quote and agree that work in advance.

Paid-media experience from PHAR’s client campaigns.

SEEK ASIA / FOUR-YEAR ENGAGEMENT

220%+

Aggregate growth in leads across the engagement

JobStreet Singapore and Philippines, plus JobsDB Thailand.

Campaign decisions informed by each market.

For employer campaigns, PHAR tested different bids, copy and targeting for weekdays and weekends in Thailand. The approach was subsequently extended to the Philippines.

The lead-growth figure covers the four-year engagement. It is not the measured effect of this individual test.

Read the SEEK Asia case study

BIGPAY / MALAYSIA APP ACQUISITION

40,074

Platform-attributed installs

Facebook and Google UAC attributed 40,074 installs combined in the historical Malaysia campaign, reported from 22 January to 11 March.

These are platform-attributed installs, not a count of paying customers.

Read the BigPay case study

These historical examples show paid-media delivery. They do not predict the results of a 30-day trial.

Apply for a free month

Agree the client brief and how both teams will work.

The 30 days begin on the agreed live campaign-management date. Application, scoping and ordinary campaign preparation take place before that date.

Apply

Tell us about your agency, the named client brief, advertising objective, budget and timing. Applying does not confirm acceptance.

Discuss the fit

Discuss the client’s needs and whether the goals, budget and timing suit the trial. A booked call is not acceptance or a reserved slot.

Agree the scope

Agree the scope, responsibilities, client communication, budget and live date. We supply proposed paid-continuation terms before trial acceptance.

Prepare the campaigns

Complete ordinary campaign preparation within the agreed scope, with no PHAR management fee.

Manage for 30 days

From the agreed live campaign-management date, PHAR manages the scoped client campaigns and reports on the work.

Review and decide

Review the work. Continuing requires a separate agreement; campaign handover or pause responsibilities are agreed before the trial starts.

Meet the people behind the work.

The PHAR Focus team combines campaign strategy and delivery. Agree who leads the work, approvals and communication for your client engagement when setting the scope.

Jay Tanathip

Performance & Trading Director

Poom Rattanasuwannakuunt

Paid Media Manager

Proud Siwanarak

Paid Media Manager

Tammii Tanapa

Paid Media Manager

What PHAR waives and what the advertiser funds.

PHAR management fee

Waived for the 30-day trial, including ordinary campaign preparation.

Advertising and platform costs

The advertiser funds advertising, applicable platform charges and approved external costs, as agreed for the engagement.

Separate technical implementation

Quoted and agreed before work begins. This is separate from ordinary campaign preparation.

Scope and budget are agreed for one client.

Monthly media budgets can start around USD 3,000. This is an application guide, not a fixed minimum or a promise that every channel and market fits that budget. We recommend suitable spend through the proposal.

We review the client’s goals, budget, timing and scope to confirm suitability. If we can help, we agree the work and start date with you.

PHAR can run up to two trials concurrently across brand and agency applicants combined.

The month lets you assess our delivery and the working relationship. It does not guarantee a particular number of leads, revenue, cost per acquisition or return on ad spend.

A few things to know before applying.

Try working with PHAR on one client brief.

Apply for 30 consecutive days of paid-media management within an agreed scope, with no PHAR management fee. We’ll discuss the brief, responsibilities and working arrangements with your agency.

Apply for a free month

The advertiser funds advertising, applicable platform charges and approved external costs. Separate technical implementation is quoted and agreed before work begins. Conditions apply.