FOR BRANDS AND IN-HOUSE TEAMS

Try PHAR’s paid-media team for a month, with no management fee.

Put our team to work on your advertising. We’ll agree the brief with you, prepare the campaigns and manage them for 30 consecutive days from the agreed live date.

Apply for a free month

Your campaign-management fee is waived. You fund advertising, applicable platform charges and approved external costs. Separate technical implementation is quoted and agreed in advance.

The PHAR Focus team gathered around a restaurant table.

30 days

No PHAR management fee

Ordinary campaign preparation is included. There is no automatic renewal or commitment to a paid continuation.

PAID-MEDIA EXPERIENCE SINCE 2014

PHAR Focus is the digital media buying division of PHAR Partnerships. Our digital division has operated since 2014.

Selected historical campaigns. The examples below show the assignment, PHAR’s work and the reported results.

What needs to change in your advertising?

You may have campaigns running already, a new launch to prepare or a team that needs more specialist support. We agree the priority before choosing the work for the month.

Enquiries are coming in, but sales cannot use them.

We look at the intent behind the ads, what visitors see after clicking and which actions are counted as conversions. That helps us identify whether campaign targeting, the destination page or measurement needs attention.

The report shows activity without explaining return.

We examine the objectives, conversion definitions and information available from your business. We then agree what the campaign should be judged against and what the platforms can, and cannot, tell us.

A working month with our paid-media team.

The trial covers full paid-media management within the agreed scope. We specify the platforms, markets, objectives and responsibilities before starting, so you know which work PHAR will take on.

Strategy and campaign plan

Agree the campaign objective, audience, channel approach, budget and the measures we will use to assess progress.

Campaign preparation

Prepare the campaign structure and requirements for approved creative and destination pages. Ordinary campaign preparation carries no PHAR management fee.

Trafficking and checks

Set up the agreed campaigns, load approved assets and check the campaign settings before going live.

Optimisation

Review delivery and make campaign, bid and budget decisions within the agreed spending limits and approval arrangements.

Reporting and review

Explain what ran, what the available data shows and which decisions follow. At the end of the month, review the work and discuss the next step.

Separate technical implementation, such as conversion-tag infrastructure, may be chargeable. We quote and agree that work in advance.

See how PHAR has approached real campaigns.

SEEK ASIA / FOUR-YEAR ENGAGEMENT

220%+

Aggregate growth in leads across the engagement

JobStreet Singapore and Philippines, plus JobsDB Thailand.

Campaign decisions informed by each market.

For employer campaigns, PHAR tested different bids, copy and targeting for weekdays and weekends in Thailand. The approach was subsequently extended to the Philippines.

The lead-growth figure covers the four-year engagement. It is not the measured effect of this individual test.

Read the SEEK Asia case study

BIGPAY / MALAYSIA APP ACQUISITION

40,074

Platform-attributed installs

Facebook and Google UAC attributed 40,074 installs combined in Malaysia between 22 January and 11 March in the historical campaign report.

These are platform-attributed installs, not a count of paying customers.

Read the BigPay case study

Both examples are historical campaigns. They show previous work, not results promised during a 30-day trial.

Apply for a free month

Agree the work, then put the month to use.

The 30 days begin on the agreed live campaign-management date. Application, scoping and ordinary campaign preparation take place before that date.

Apply

Tell us about your business, advertising objective, budget and timing.

Discuss the fit

We discuss what you need and whether the goals, budget and timing suit the trial. A call does not confirm acceptance.

Agree the scope

Confirm the work and start date. We supply the proposed paid-continuation terms before you accept the trial.

Prepare the campaigns

Complete ordinary campaign preparation within the agreed scope, with no PHAR management fee.

Manage for 30 days

From the agreed live date, PHAR manages the scoped campaigns, reviews delivery and reports on progress.

Review and decide

Review the campaign work. Continuing needs a separate agreement; handover or pause arrangements are agreed before the trial starts.

Meet the people behind the work.

Our regional paid-media team brings strategy and campaign delivery experience to the brief. We agree who is responsible for your campaigns when we scope the trial.

Jay Tanathip

Performance & Trading Director

Poom Rattanasuwannakuunt

Paid Media Manager

Proud Siwanarak

Paid Media Manager

Tammii Tanapa

Paid Media Manager

The management is free. The advertising is funded by you.

PHAR management fee

Waived for the 30-day trial, including ordinary campaign preparation.

Advertising and platform costs

Funded by you, together with any approved third-party costs.

Separate technical implementation

Quoted and agreed before work begins. This is separate from ordinary campaign preparation.

We scope the trial around your brief.

Applications can start around USD 3,000 in monthly media spend. We recommend a suitable budget through the proposal; that figure will not support every combination of channels and markets.

We review applications to confirm that the goals, budget, timing and scope are a suitable fit. If we can help, we’ll agree the work and start date together.

PHAR can run up to two trials at a time across the brand and agency programmes.

The month lets you assess our delivery and the working relationship. It does not guarantee a particular number of leads, revenue, cost per acquisition or return on ad spend.

A few things to know before applying.

Try working with PHAR before deciding what comes next.

Apply for 30 consecutive days of agreed paid-media management with no PHAR management fee. We’ll review your brief and discuss a suitable scope.

Apply for a free month

You fund the advertising, applicable platform charges and approved external costs. Separate technical implementation is quoted and agreed in advance. Conditions apply.